Week 2 of your Headlines MMI begins now! This time you'll learn about blog posts titles and subjects that gets people's attention.
Right click here (then save target/file as) to download the PDF printable copy Part 1
Right Click here (then save target/file as) to download the PDF printable copy Part 2
Most people say that if you have the passion the money will follow. Incomplete. Passion + Great Marketing will give you incredible earnings and sources of fun based income.
The advantage of having a passion for your topic/product/service is that you understand how it works and hopefully - you undertand how the prospect/future buyer thinks. But sometimes you don't - and this is where "formula" comes in. There are formula/blueprints/cookie cutter titles that you can adapt into your business that makes it easy for you to get prospect's attention online or offline.
The formula for headlines in ads that you learned last time are different for blog posts and email subjects below. When you blog the title appears in RSS Readers (Google Reader, Igoogle, mobile devices's apps like Zite and Flipboard) - hence you need to get people's attention using ONLY the title. No image, no sub title.
For fun: RSS Readers like IGoogle take the titles and a short sentence from your blog and displays only those to the user.
Zite and Flipboard (both below) do the same thing for Ipads, Iphone and Ipod Touches and some mobile phones and tablets.
So let's start learning about making great blog or email titles:
1. Use a Myth. People want to know if what they know is right or wrong. Exposing myths that you may know but not popularly known is a great way to get attention.
2. The _____ is Dead. The web is dead. The internet is dead. The CD is dead. Nokia is Dead. Saying that something is about to "sunset" is always an attention grabber. Just make sure your text is interesting to read after a title like that. Make your case. Tell a story but don't exaggerate.
3. # Absolutely Superlative ________.
Superlatives are - grandest, most elegant, strangest, largest and so forth.
Click here to see Part 2
Right click here (then save target/file as) to download the PDF printable copy Part 1
Right Click here (then save target/file as) to download the PDF printable copy Part 2
Most people say that if you have the passion the money will follow. Incomplete. Passion + Great Marketing will give you incredible earnings and sources of fun based income.
The advantage of having a passion for your topic/product/service is that you understand how it works and hopefully - you undertand how the prospect/future buyer thinks. But sometimes you don't - and this is where "formula" comes in. There are formula/blueprints/cookie cutter titles that you can adapt into your business that makes it easy for you to get prospect's attention online or offline.
The formula for headlines in ads that you learned last time are different for blog posts and email subjects below. When you blog the title appears in RSS Readers (Google Reader, Igoogle, mobile devices's apps like Zite and Flipboard) - hence you need to get people's attention using ONLY the title. No image, no sub title.
For fun: RSS Readers like IGoogle take the titles and a short sentence from your blog and displays only those to the user.
Zite and Flipboard (both below) do the same thing for Ipads, Iphone and Ipod Touches and some mobile phones and tablets.
So let's start learning about making great blog or email titles:
1. Use a Myth. People want to know if what they know is right or wrong. Exposing myths that you may know but not popularly known is a great way to get attention.
2. The _____ is Dead. The web is dead. The internet is dead. The CD is dead. Nokia is Dead. Saying that something is about to "sunset" is always an attention grabber. Just make sure your text is interesting to read after a title like that. Make your case. Tell a story but don't exaggerate.
3. # Absolutely Superlative ________.
Click here to see Part 2
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